It's believed that our brains can process an image within—wait for it—0.13 seconds. That's less than a quarter of a second! And there you were, impressed by the speed of light. Knowing just this fact alone, we can appreciate that, just like Tinder, it is seriously fundamental to create an amazing first impression! Our physiology thrives on colour and a clear visual story — AKA our brains are hard-wired to notice the simple details that keep us alive and thriving, which is why humans are naturally more drawn to a clear, clean image.

It's for these reasons (and many more), that we stand firmly in the belief that a strong visual presence is fundamental for today's generation of Businesses. In an age where even grandma is navigating social media, we know that a powerful identity is paramount in engaging and maintaining a reputable brand.